{"id":1333,"date":"2022-05-31T14:51:13","date_gmt":"2022-05-31T14:51:13","guid":{"rendered":"https:\/\/junami-apple.com\/positioning\/"},"modified":"2022-06-24T09:04:28","modified_gmt":"2022-06-24T09:04:28","slug":"positioning","status":"publish","type":"page","link":"https:\/\/junami-apple.com\/en\/positioning\/","title":{"rendered":"Positioning"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_image=&#8221;695&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center bottom&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;164695&#8243; back_size=&#8221;contain&#8221; shape_dividers=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;774321&#8243;][vc_custom_heading text_color=&#8221;color-nhtu&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-654545&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;300&#8243; sub_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;375022&#8243; text_color_type=&#8221;uncode-palette&#8221;]Positioning[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-rgdb&#8221; text_font=&#8221;font-654545&#8243; text_weight=&#8221;100&#8243; uncode_shortcode_id=&#8221;497867&#8243; text_color_type=&#8221;uncode-palette&#8221;]Youth as a state of mind[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_color=&#8221;color-wayh&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-174334&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-489737&#8243; uncode_shortcode_id=&#8221;168408&#8243; text_color_type=&#8221;uncode-palette&#8221;]Taste research has shown that the refreshingly fruity taste and crunchy bite make Junami most popular among young people and young families. The crisp flesh is \u2018comfortable in its own skin\u2019, making the apple a real \u2018young ami\u2019, a young friend that appeals to people with a youthful state of mind. All promotional activities are therefore geared specifically to this target group. The campaigns\u2019 effectiveness on this group of young people is moreover measured once a year. Junami has a high retail profitability thanks to the low waste and high margin (read more under Quality).[\/vc_custom_heading][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;518&#8243; media_width_percent=&#8221;70&#8243; alignment=&#8221;center&#8221; border=&#8221;yes&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;sm&#8221; uncode_shortcode_id=&#8221;111539&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_image=&#8221;695&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center bottom&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;164695&#8243; back_size=&#8221;contain&#8221; shape_dividers=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1333","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/junami-apple.com\/en\/wp-json\/wp\/v2\/pages\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/junami-apple.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/junami-apple.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/junami-apple.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/junami-apple.com\/en\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":1,"href":"https:\/\/junami-apple.com\/en\/wp-json\/wp\/v2\/pages\/1333\/revisions"}],"predecessor-version":[{"id":1334,"href":"https:\/\/junami-apple.com\/en\/wp-json\/wp\/v2\/pages\/1333\/revisions\/1334"}],"wp:attachment":[{"href":"https:\/\/junami-apple.com\/en\/wp-json\/wp\/v2\/media?parent=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}